Data enrichment is the process of enhancing existing data by adding new information from external sources. This can involve integrating additional details such as demographics, geographic data, or behavioral insights to create a more comprehensive view of a subject. By enriching data, organizations can improve their decision-making and gain deeper insights into their customers or operations. The enriched data can be used in various applications, including marketing, customer relationship management, and analytics. For example, a company might use data enrichment to better understand its customers' preferences and tailor its offerings accordingly, ultimately leading to improved customer satisfaction and increased sales.