Data blending is the process of combining data from different sources to create a unified view for analysis. This technique allows organizations to merge structured data, like databases, with unstructured data, such as social media content, to gain deeper insights. By integrating diverse datasets, businesses can uncover trends and patterns that may not be visible when analyzing each source separately. In data blending, tools like Tableau or Power BI are often used to facilitate the integration. This approach helps in making informed decisions by providing a comprehensive perspective, enabling users to visualize and interpret data more effectively across various dimensions.