customized products (Personalization)
Customized products, or personalization, refer to items that are tailored to meet individual preferences or specifications. This can include anything from clothing and accessories to home decor and technology. By allowing customers to choose colors, designs, or features, businesses can create unique products that reflect personal tastes.
The rise of e-commerce has made it easier for consumers to access customized products. Many online platforms offer tools that enable users to design their own items, such as custom t-shirts, personalized mugs, or bespoke jewelry. This trend enhances customer satisfaction and fosters a deeper connection between consumers and brands.