"Customer name" refers to the specific name of an individual or organization that purchases goods or services from a business. This name is essential for identifying and managing customer relationships, as it helps businesses track sales, preferences, and communication history. In many cases, businesses collect customer names during the checkout process or through account registrations. This information is often stored in customer relationship management (CRM) systems, which help companies analyze customer behavior and improve their marketing strategies. Properly managing customer names can enhance customer satisfaction and loyalty.