Customer loyalty programs are marketing strategies designed to encourage repeat business by rewarding customers for their continued patronage. These programs often offer points, discounts, or exclusive offers that accumulate with each purchase, incentivizing customers to choose a specific brand or store over competitors. Many businesses, from retailers to restaurants, implement these programs to build stronger relationships with their customers. By tracking purchasing behavior, companies can tailor rewards and promotions to meet customer preferences, ultimately enhancing customer satisfaction and increasing sales.