Cultural erosion refers to the gradual decline or loss of a culture's unique characteristics, traditions, and practices. This phenomenon often occurs when dominant cultures overshadow or replace local customs, leading to a homogenization of cultural identities. Factors contributing to cultural erosion include globalization, urbanization, and the influence of mass media. As communities adopt new technologies and lifestyles, traditional practices may fade away. For example, the rise of social media can lead to the spread of Western culture, which may diminish the significance of local languages, art forms, and rituals. This loss can impact community cohesion and individual identity.