Homonym: creatives (Innovators)
Creatives are individuals who engage in activities that involve imagination and original ideas. They often work in fields such as art, music, writing, and design. Creatives use their skills to express thoughts and emotions, producing works that can inspire or entertain others.
In addition to traditional arts, the term "creatives" can also refer to professionals in advertising, marketing, and digital media. These individuals often collaborate in teams to develop innovative campaigns and solutions. Their work is essential in shaping culture and influencing public perception through various platforms, including social media and advertising.