Craft whiskey refers to whiskey produced by small, independent distilleries that prioritize quality and traditional methods over mass production. These distilleries often use locally sourced ingredients and unique recipes, resulting in distinctive flavors and characteristics. The focus is on craftsmanship, with many distillers experimenting with different grains, aging processes, and barrel types. The term "craft" can vary by region, but it generally implies a commitment to artisanal techniques and small-batch production. Many craft whiskey makers emphasize transparency in their processes, allowing consumers to appreciate the story behind each bottle. This approach has gained popularity among whiskey enthusiasts seeking unique and authentic experiences.