Corporate strategy refers to the overall plan and direction that a company takes to achieve its long-term goals. It involves making decisions about resource allocation, market positioning, and competitive advantage. This strategy helps organizations determine how to grow, whether through mergers, acquisitions, or entering new markets. A well-defined corporate strategy aligns the company's mission and vision with its operational activities. It guides management in making choices that affect the entire organization, ensuring that all departments work towards common objectives. Effective corporate strategy can lead to increased profitability and sustainability in a competitive environment.