Corporate brands refer to the overall identity and image of a company as perceived by consumers and stakeholders. This includes the company's name, logo, values, and reputation. A strong corporate brand helps differentiate a company from its competitors and can influence customer loyalty and trust. Corporate branding encompasses various elements, such as marketing strategies, customer service, and corporate social responsibility. Companies like Apple and Coca-Cola invest heavily in their corporate brands to create a positive perception and foster emotional connections with their audience. A well-managed corporate brand can lead to increased sales and long-term success.