Copywriting is the art of writing persuasive text that encourages readers to take a specific action, such as making a purchase or signing up for a newsletter. It is commonly used in advertising, marketing materials, and online content to engage audiences and promote products or services. Effective copywriting focuses on understanding the target audience and crafting messages that resonate with them. This involves using clear language, compelling headlines, and strong calls to action. Good copy can significantly impact a brand's success by driving sales and building customer loyalty.