Contrast, in the context of comparison, refers to the process of highlighting the differences between two or more subjects. This technique helps to clarify the unique characteristics of each subject, making it easier to understand their distinct qualities. For example, comparing apples and oranges can reveal differences in taste, texture, and nutritional value. Using contrast can also enhance decision-making by providing a clearer perspective. When evaluating options, such as public transportation versus driving a car, contrasting their costs, convenience, and environmental impact can help individuals make informed choices that align with their needs and values.