Consumer protection refers to the laws and regulations designed to ensure the rights of consumers are upheld. It aims to prevent businesses from engaging in unfair practices, such as false advertising or selling defective products. By safeguarding consumers, these protections help create a fair marketplace where individuals can make informed choices about the goods and services they purchase. Organizations like the Federal Trade Commission (FTC) play a crucial role in enforcing consumer protection laws. They investigate complaints, educate consumers about their rights, and take action against companies that violate these laws. This helps build trust between consumers and businesses, promoting a healthier economy.