Consumer advocacy refers to the efforts made to protect the rights and interests of consumers in the marketplace. This includes ensuring that products are safe, advertising is truthful, and consumers have access to necessary information to make informed choices. Organizations and individuals involved in consumer advocacy work to hold businesses accountable and promote fair practices. Through various means, such as education, lobbying, and legal action, consumer advocates strive to empower individuals and influence policy changes. They play a crucial role in addressing issues like fraud, misleading advertising, and unsafe products, ultimately fostering a fairer and more transparent marketplace for everyone.