Consumer issues refer to problems that arise when individuals purchase goods or services. These issues can include misleading advertising, poor product quality, or lack of customer support. Consumers may also face challenges such as hidden fees or unfair return policies, which can lead to dissatisfaction and financial loss. Another significant aspect of consumer issues is the protection of consumer rights. Organizations like the Federal Trade Commission (FTC) work to ensure that consumers are treated fairly and that businesses adhere to regulations. Awareness of these rights helps consumers make informed decisions and seek recourse when they encounter problems with products or services.