A competitive landscape refers to the environment in which businesses operate and compete against each other. It includes various factors such as market share, product offerings, pricing strategies, and customer preferences. Understanding this landscape helps companies identify their strengths and weaknesses relative to their competitors. Analyzing the competitive landscape involves examining key players in the market, including direct competitors and potential new entrants. Tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can be used to assess how a company stands against others, such as Company A and Company B, and to develop strategies for gaining a competitive edge.