The "competitive landscape" refers to the environment in which businesses operate, highlighting the various competitors within a specific market. It includes an analysis of the strengths and weaknesses of these competitors, as well as their market share, product offerings, and pricing strategies. Understanding this landscape helps companies identify opportunities and threats in their industry. By examining the competitive landscape, businesses can develop strategies to differentiate themselves from rivals. This analysis often involves looking at key players, such as Company A and Company B, and understanding their positioning. Ultimately, a clear view of the competitive landscape aids in making informed decisions for growth and sustainability.