Company performance refers to how well a business achieves its goals and objectives. This can be measured through various metrics, such as revenue, profit margins, and market share. A strong performance indicates that a company is effectively managing its resources and meeting customer needs, while poor performance may signal operational issues or market challenges. Investors and stakeholders often analyze company performance to make informed decisions. Key performance indicators (KPIs) like return on investment (ROI) and earnings before interest and taxes (EBIT) provide insights into financial health. Regular assessments help companies adapt strategies and improve overall effectiveness.