Cognitive neoassociation theory suggests that emotions and thoughts are interconnected in the brain. When a person experiences a negative event, it can trigger a network of related memories and feelings, leading to emotional responses like anger or sadness. This theory helps explain how certain stimuli can evoke strong emotional reactions based on past experiences. The theory was developed by psychologist Leonard Berkowitz in the 1980s. It emphasizes the role of cognitive processes in shaping emotional responses, suggesting that our thoughts can influence how we feel and behave in various situations. This understanding can be applied in fields like psychology and behavioral therapy.