Celebrity endorsements are marketing strategies where famous individuals promote products or services. Companies often choose celebrities who align with their brand image to attract consumers. The idea is that fans of the celebrity may be more likely to purchase the endorsed product because they admire or trust the celebrity. These endorsements can take various forms, including television commercials, social media posts, and public appearances. For example, a popular athlete like LeBron James might endorse a sports drink, while a well-known actress like Taylor Swift could promote a beauty product. Such partnerships aim to leverage the celebrity's influence to boost sales and brand recognition.