Buz is a term often used to describe a feeling of excitement or energy surrounding a particular event, product, or trend. It can also refer to the buzz created by social media, where discussions and shares amplify interest and awareness. This phenomenon can significantly influence public perception and consumer behavior. In marketing, creating buzz is a strategy to generate anticipation and engagement. Companies may use tactics like influencer partnerships or viral campaigns to spark conversations. The goal is to create a sense of urgency and interest, encouraging people to participate or purchase related products, such as new technology or upcoming events.