Homonym: Buzz (Sound)
Buzz is a term often used to describe a feeling of excitement or energy surrounding a particular event, product, or idea. It can also refer to the sound made by insects like bees or the noise created by machinery. In marketing, "buzz" indicates the level of public interest and conversation about a brand or campaign.
In the digital age, buzz can be generated through social media platforms, where users share their opinions and experiences. This can lead to increased visibility and engagement for businesses or trends, making buzz a valuable asset in advertising and public relations.