Buyers are individuals or organizations that purchase goods or services to meet their needs or desires. They can be consumers buying products for personal use or businesses acquiring supplies for operations. Buyers play a crucial role in the economy, influencing market demand and pricing. The buying process typically involves several steps, including recognizing a need, researching options, evaluating alternatives, and making a purchase decision. Factors such as price, quality, and brand reputation often influence buyers' choices. Understanding buyer behavior is essential for marketers and businesses to effectively reach their target audience.