A buyer is an individual or organization that purchases goods or services from a seller. Buyers can be consumers who buy products for personal use or businesses that acquire items for operational purposes. Their decisions are influenced by factors such as price, quality, and availability. In the marketplace, buyers play a crucial role in the economy by driving demand. They often conduct research to compare options and make informed choices. The relationship between buyers and sellers is fundamental, as it affects pricing strategies and market trends, impacting entities like retailers and manufacturers.