Business naming is the process of creating a unique and memorable name for a company or product. A good name can help establish a brand identity, attract customers, and convey the essence of the business. It often involves brainstorming, researching, and testing various options to find a name that resonates with the target audience. When choosing a name, it's important to consider factors like originality, relevance, and ease of pronunciation. Many businesses also check for available domain names and trademarks to ensure their chosen name can be used without legal issues. This careful selection can significantly impact a business's success in the market.