A business name is the official title under which a company operates and is recognized by customers and the public. It serves as a key element of a brand's identity, helping to convey the nature of the business and its values. A well-chosen business name can enhance marketing efforts and create a lasting impression. Choosing a business name involves considering factors such as uniqueness, memorability, and relevance to the products or services offered. It is important for the name to be easy to pronounce and spell, as this can influence customer engagement and brand recognition. Additionally, businesses often check for trademark availability to avoid legal issues.