Business ethics refers to the principles and standards that guide behavior in the world of commerce. It involves understanding what is right and wrong in business practices, ensuring that companies operate fairly and responsibly. This includes treating employees, customers, and suppliers with respect, as well as being honest in advertising and financial reporting. Ethical businesses often focus on sustainability and social responsibility, considering the impact of their actions on the environment and society. By adhering to business ethics, companies can build trust with their stakeholders, enhance their reputation, and ultimately achieve long-term success.