Business branding refers to the process of creating a unique identity for a company in the marketplace. This includes elements like the company name, logo, colors, and overall design that help distinguish it from competitors. Effective branding communicates the values and mission of the business, making it recognizable and memorable to customers. A strong brand can influence customer perceptions and loyalty, as it often reflects the quality and reliability of the products or services offered. By establishing a clear brand identity, businesses can build trust and foster long-term relationships with their target audience, ultimately driving sales and growth.