Business analytics refers to the practice of using data analysis and statistical methods to make informed business decisions. It involves collecting and examining data from various sources to identify trends, patterns, and insights that can help organizations improve their performance and efficiency. By leveraging tools and techniques such as data mining, predictive analytics, and data visualization, businesses can better understand their operations, customer behavior, and market dynamics. This information enables companies to optimize strategies, enhance customer experiences, and ultimately drive growth and profitability.