Budget-conscious consumers are individuals who prioritize their spending to ensure they stay within their financial limits. They often seek out discounts, compare prices, and look for sales to maximize their purchasing power. This group is typically motivated by the desire to save money while still meeting their needs and wants. These consumers may rely on tools such as coupons, price comparison websites, and loyalty programs to help them make informed decisions. They are also likely to research products thoroughly before making a purchase, ensuring they get the best value for their money.