"Broad reach" refers to the ability to connect with a large audience across various platforms or channels. This concept is often used in marketing and communication strategies to ensure that messages are disseminated widely, maximizing visibility and engagement. By utilizing multiple media outlets, such as social media, television, and print, organizations can effectively reach diverse demographics. In the context of advertising, a campaign with broad reach aims to attract attention from as many potential customers as possible. This approach can enhance brand awareness and increase the likelihood of conversions, making it a crucial element for businesses like Coca-Cola or Nike that seek to maintain a strong market presence.