A brand ambassador is a person who represents and promotes a specific brand, often through personal experiences and recommendations. They can be celebrities, influencers, or everyday customers who have a strong connection to the brand. Their role is to create positive awareness and encourage others to engage with the brand's products or services. Brand ambassadors typically use social media platforms, events, and word-of-mouth to share their enthusiasm. They help build trust and credibility for the brand by showcasing its values and benefits. This relationship can be mutually beneficial, as ambassadors often receive perks, such as free products or financial compensation, in return for their support.