Billboard advertisements are large outdoor signs typically found in high-traffic areas, such as along highways or busy streets. They are designed to capture the attention of drivers and pedestrians, promoting products, services, or events. Billboards can be static, featuring printed images and text, or digital, displaying changing messages and animations. These advertisements play a significant role in marketing strategies, as they reach a wide audience quickly. Companies often use billboards to create brand awareness and encourage impulse purchases. Effective billboard design includes bold visuals and concise messaging to ensure clarity and impact within a brief viewing time.