Billboard advertising is a form of outdoor advertising that uses large structures to display advertisements to passing pedestrians and drivers. These billboards are typically placed in high-traffic areas, such as highways, busy streets, and city centers, to maximize visibility. They can be made from various materials and can be illuminated for better visibility at night. Billboards can feature a range of advertisements, including products, services, and events. They are designed to capture attention quickly, often using bold images and concise text. This type of advertising is effective for reaching a broad audience and can enhance brand awareness in a specific geographic area.