Albert Bandura is a renowned psychologist best known for his work in social learning theory. He proposed that people learn behaviors through observation and imitation of others, rather than solely through direct experience. This concept emphasizes the importance of modeling, where individuals can acquire new skills and behaviors by watching others, such as parents, peers, or media figures.
One of Bandura's most famous experiments is the Bobo doll experiment, which demonstrated that children could imitate aggressive behavior after observing adults interacting with a doll. His research has had a significant impact on fields like education, psychology, and media studies, highlighting the role of social influences in learning and behavior.