audience demographics
Audience demographics refer to the statistical characteristics of a specific group of people. These characteristics can include age, gender, income level, education, and geographic location. Understanding these factors helps businesses and organizations tailor their messages and products to meet the needs and preferences of their target audience.
By analyzing audience demographics, marketers can identify trends and patterns that inform their strategies. For example, a company selling sports equipment may focus on younger audiences, while a financial services firm might target older individuals with higher income levels. This targeted approach increases the effectiveness of marketing efforts.