Being assertive means expressing your thoughts, feelings, and needs in a clear and respectful way. It involves standing up for yourself while also considering the rights and opinions of others. Assertive communication helps to build healthy relationships and can lead to better understanding and cooperation. People who are assertive are often confident and self-assured, which allows them to communicate effectively without being aggressive or passive. This skill can be beneficial in various situations, such as in the workplace or during personal interactions, as it promotes open dialogue and mutual respect among individuals.