Art direction is the process of overseeing and guiding the visual aspects of a project, such as in advertising, film, or graphic design. An art director is responsible for creating a cohesive look and feel, ensuring that all visual elements align with the project's goals and message. This includes selecting colors, typography, and imagery that resonate with the intended audience. In addition to managing the visual style, art direction involves collaboration with other creative professionals, such as photographers, illustrators, and designers. The art director communicates their vision and provides feedback to ensure that the final product effectively conveys the desired emotions and ideas.