Architectural visualization is the process of creating digital images or animations that represent a building or space before it is constructed. This technique helps architects, designers, and clients visualize the final product, allowing for better planning and decision-making. Using advanced software and 3D modeling, architectural visualization can showcase various elements such as lighting, materials, and landscaping. It serves as a powerful communication tool, making it easier for stakeholders to understand the design and make necessary adjustments before construction begins.