Anti-counterfeiting measures are strategies and technologies used to prevent the production and distribution of fake products. These measures can include unique identifiers like holograms, watermarks, or QR codes that help verify the authenticity of a product. Companies often implement these features to protect their brand and ensure consumers receive genuine items. Additionally, legal frameworks and enforcement actions play a crucial role in combating counterfeiting. Governments may establish laws that penalize counterfeiters, while organizations can collaborate with law enforcement to track and shut down counterfeit operations. Together, these efforts aim to safeguard consumers and maintain market integrity.