The concepts of anima and animus were introduced by psychologist Carl Jung as part of his theories on the unconscious mind. The anima represents the feminine aspects within a man's psyche, while the animus embodies the masculine traits within a woman's psyche. These archetypes influence how individuals relate to the opposite gender and shape their inner emotional landscape. In Jungian psychology, integrating the anima and animus is essential for achieving psychological balance and wholeness. This process involves recognizing and embracing these inner figures, allowing individuals to develop a more complete understanding of themselves and their relationships with others.