An alıcı (Buyer) is an individual or entity that purchases goods or services from a seller. Buyers can be consumers who buy products for personal use or businesses that acquire items for operational purposes. Their primary goal is to obtain value for their money while meeting their needs or desires. In the marketplace, buyers play a crucial role in the economy. They influence demand, which can affect pricing and availability of products. Understanding buyer behavior helps sellers tailor their offerings and marketing strategies to attract and retain customers, ultimately leading to successful transactions in the marketplace.