Aggressive marketing refers to a strategy where companies use bold and assertive tactics to promote their products or services. This can include frequent advertisements, promotional discounts, and direct outreach to potential customers. The goal is to capture attention quickly and drive sales, often by creating a sense of urgency or competition among consumers. This approach can involve various channels, such as social media, email campaigns, and traditional advertising methods. While aggressive marketing can lead to increased visibility and short-term sales boosts, it may also risk alienating customers if perceived as overly pushy or intrusive. Companies like Nike and Coca-Cola often employ aggressive marketing techniques to maintain their market presence.