ABA, or Applied Behavior Analysis, is a scientific approach used to understand and improve behavior. It focuses on the principles of behavior and learning to help individuals, particularly those with autism spectrum disorder, develop new skills and reduce challenging behaviors. ABA uses techniques such as reinforcement, prompting, and modeling to encourage positive behavior changes. Therapists often create individualized programs based on the specific needs of each person. These programs may include teaching communication, social skills, and daily living skills. ABA is widely recognized for its effectiveness and is often used in schools, clinics, and home settings to support individuals in reaching their full potential.