Applied Behavior Analysis (ABA) is a scientific approach that focuses on understanding and improving behavior. It uses principles of behaviorism to analyze how behaviors are learned and maintained, often through reinforcement and consequences. ABA is commonly used in various settings, including education and therapy, to help individuals develop new skills and reduce challenging behaviors. ABA techniques are particularly effective for individuals with autism spectrum disorder (ASD), as they can be tailored to meet specific needs. By breaking down complex behaviors into smaller, manageable steps, ABA practitioners can create structured interventions that promote positive change and enhance overall quality of life.