Zvezde Granda is a popular music talent show in Serbia that showcases aspiring singers from the region. Launched in 2004, the show features contestants performing various genres, primarily pop and folk music. A panel of judges evaluates their performances, providing feedback and selecting participants to advance in the competition. The show has gained immense popularity and has produced several successful artists, contributing to the Balkan music scene. Each season culminates in a grand finale, where the winner receives a recording contract and other prizes, furthering their music career.