Zowie is a brand known for producing high-quality gaming peripherals, including mice, keyboards, and mousepads. The company focuses on creating products that enhance the gaming experience, particularly for professional esports players. Zowie's equipment is designed to be simple and effective, prioritizing performance and comfort. The brand is part of BenQ, a multinational company that specializes in technology and consumer electronics. Zowie products are often praised for their ergonomic designs and reliable performance, making them popular among gamers who seek precision and speed in competitive gaming environments.