"Zoomer" is a colloquial term used to refer to members of Generation Z, typically those born from the mid-to-late 1990s through the early 2010s. This generation is known for being digital natives, having grown up with the internet, smartphones, and social media, which significantly influences their communication and social interactions. Zoomers are often characterized by their progressive views on social issues, including climate change, racial equality, and LGBTQ+ rights. They tend to prioritize inclusivity and diversity, shaping their consumer habits and political engagement. As a result, they are seen as a generation that values authenticity and social responsibility.