Zastava Automobili is a Serbian automobile manufacturer founded in 1953, based in the city of Kragujevac. The company is known for producing a variety of vehicles, including cars, trucks, and military vehicles. It gained international recognition for models like the Zastava 750, often referred to as the "Yugo," which became popular in the 1980s and 1990s. In 2008, Zastava Automobili was acquired by the Fiat Group, leading to a rebranding and modernization of its production facilities. The company continues to manufacture vehicles under the Fiat brand, contributing to the automotive industry in Serbia and the broader region.