Zastava is a Serbian automotive manufacturer founded in 1953, known for producing a variety of vehicles, including cars and trucks. The company gained international recognition for its Zastava 750, a small car that became popular in the 1970s and 1980s. In 2008, Zastava was acquired by the Fiat Group, leading to the production of new models under the Fiat brand. The company is located in Kragujevac, Serbia, and has played a significant role in the country's automotive industry, contributing to both local employment and the economy.